Yes it’s true, we iterate at least twice when designing any function, any key piece, and any engine. It is our main mantra, we do not believe into complex tools showing teratones of weird metrics. We do not change what we believe it’s right only because of commercial issues or requirements.
Ok, it is true, there is still a lot of people believing the more metrics you have, the more complex the interface is, the more advance the tool is and the more value it will bring, however this is completely opposite to what -in our opinion- we believe is best: just simply and clearly identifying when you have a problem, where and way it happened.
